By having a good brand strategy in place, you can trust that your brand will deliver a consistent message that aligns with your goals. Our team at Juno will work alongside you to create a strategy that targets your specific business needs. We will delve into your target audience and competitors, as well as ask you all the hard questions. Such as – what message do you want to communicate to your audience? What is your brands unique selling selling point? What feelings do you want your brand to evoke? What tone of voice and personality do you want your brand to convey? We will thoroughly review your brand and goals to devise what brand assets your business may need – we want to make sure you have all the tools to be successful.
BRAND IDENTITIES THAT TELL YOUR STORY
Creating a brand identity is an important step in developing a successful brand and brand strategy. Your brand identity is key to establishing your brand as a whole and should be carried through everything you produce. Your logo is the symbol of your identity and brand, however your brand identity is about setting visual guidelines to ensure brand recognition and consistency.
We will create a Brand Style Guide and Social Style Guide so that all mediums of visual communication remain consistent and recognisable. This includes all collateral such as stationery, marketing collateral, products and packaging, signage, website design, social media and much more.
A brand guideline covers various elements that are directly related to your brand and brand application. It helps you and other individuals that might be creating content for your brand ensure that all aspects remain consistent.
Some of the elements include:
- Introduction of company – brand rationale etc.
- Colour palette
- Patterns, textures, icon
- Collateral – letterhead, business cards, envelopes, email signature, advertising, work wear, packaging etc.
A social style guide creates consistency across all social media platforms and ensures you get the most out of them.
- Post times
- Target Audience
- Suggested Imagery
- Suggested Colours
- Layout Options
- Similar Accounts