Root & Pestle offers Vanuatu’s finest noble kava blends and single origin cultivars. During the naming process, we used the provided inspiration and our own research to guide us, and we were able to come up with names that could work as an integral part of a larger identity. We chose a name with an ‘&’ symbol, to add to the simplistic design. We also tried to steer clear of using the word ‘kava’ in the name to allow for not only future expansion of the brand but also for creativity and exploration purposes.
The packaging was kept clean and minimal, using both bold colours and strong fonts to stand out and make a statement. We incorporated simple plant elements to represent the kava leaves.
View their Juno made website here.
IMAGINATION FOR SALE
Kind Words: Joshua Forney
“For us at (Root & Pestle), working with Juno has been nothing short of fantastic. We had a huge undertaking ahead of us when we made the decision to launch a new product/create a new brand… a little overwhelming to say the least. Other than being exceptionally creative, we found the team at Juno to be both professional and completely approachable. Anyone can have a vision but it’s truly refreshing to work with a design team that understands that vision and brings it to life. Thank you Juno!
A very special thank you to Christin for the overall management and guidance in the project, to Andrew for his brilliant design efforts and to Samantha for giving us a successful launch on social media.”