Queensland Cotton is currently ranking as the number one private ginner globally. As they celebrate their 100th year, they decided they wanted to head into the next 100 years with a new look. This new branding better reflects who Queensland Cotton are today and where they’re heading in the future. The design blends their parent company, Olam, branding in with Queensland Cotton, with the bespoke icon combining elements of Olam logo and Q and C initials to form a geometric, simplified cotton graphic. The colour palette was also updated to align with Olam, whilst also creating a new fresh vibe. The logo text pays homage to the old logo through using the same font as the Q.
A part of this refresh included a website, app design, letterhead, business cards, video, invitations, Christmas card and a gin bottle label.