The Project

Truebell Capital has, at its core, the interests of its investors in mind. The Juno team was tasked with developing an identity that instilled integrity, loyalty and growth.

The brand developed speaks to Truebell’s primary objective – increase the wealth of its unit holders, with long-term sustainable growth and value in mind. The Wandering Albatross featured in the logo is derived from the similarities between the aspirations of the firm and the characteristics of the bird itself – reflecting the brand values of Focus, Loyalty, Integrity, Growth, Humility and Trust.

Introducing a refined colour palette of navy blue and muted greys, along with perfectly paired typography, the brand values and corporate style expand across an array of collateral.

View their Juno made website here.