After creating a suite of geometric shapes inspired by the SCV logo, we constructed an evolutive graphic device and logo for the event that can be used across a wide range of marketing collateral. The event identity has the same playful feel as the previous year’s event but with a completely new and fresh spin. The graphic elements are easily translated onto applications of various sizes.
The combined geometric shapes symbolise the pooling of skills and interests of the conference attendees. They illustrate the concept of collaboration and support. The selected colours are bold, fun and playful, adding interest to the design and reflecting the diversity of the participants. These branding elements can be conveniently updated to distinguish the event from year to year.