The Project

As a young digital bank brand with big ambitions to be more personalised and disrupt the Banking Industry, Alex Bank approached Juno seeking a Digital Annual Report that reflected their core mission and spoke to their new era of savvy customers and stakeholders.

Utilising their bold and vibrant colour palette consisting of blue, orange and purples, Juno brought to life an engaging annual report that reflected the humanised persona of the Alex Bank brand while still maintaining a professional and corporate feel. Incorporating aspirational imagery was crucial in connecting with their customers and cementing Alex Bank’s positioning in the market as an empathetic bank that just “gets you” and your needs.