Brisbane Airport approached Juno seeking new branding for their internal communications. They wanted to realign their existing strategy and define a simplified, clear purpose. Juno created a concrete narrative that employees would relate to, believe and share. Our copywriting had a genuine, distinct tone of voice that would connect to their staff and clearly unpack the Brisbane Airport team strategy.
Tailored to highlight Brisbane Airport’s message and goals, the lively and illustrative designs ensured that the employees understood the company strategy and their role within it. With engaging illustrations, a clear purpose and a storyline to connect them, the BAC employees can recognise meaning in the values and effectively apply them.