It’s no surprise that the property market is more competitive than ever before. With property prices at an all-time high, combined with a shortage on housing – the real estate industry is booming. Agencies are needing to bring their top game to win client and sell homes in order to compete in this never before market.
That’s why, it’s important to have your agency stand out. First impressions are imperative in engaging and captivating your audience. Your audience needs to feel understood. They need to feel a connection with your agency in order to trust you with handling their property – that’s why, having a strong and recognisable brand is crucial in attracting business.
Branding
To set your agency up for success, it’s important to determine who your audience is, and what their needs are. Your branding and collateral will look entirely different based on your target demographic alone. If you are targeting high end, luxurious properties located inner city, then your look and feel will look completely different to an agency targeting small families in the ‘burbs.
Once you have (1) narrowed down and understood your audience and (2) established your messaging you want to convey, you should have a good sense of the direction you want and need to develop your own branding and design. Further, you should remain consistent across all elements of your brand and collateral including:
- Branding (e.g. logo, fonts, colours etc.)
- Website
- Print design (e.g. property brochures, signage, OOH advertisements)
- Stationary (e.g. business cards, letterhead)
- Digital media (e.g. online advertisements, social media)
Your design and presentation can be make or break for a real estate agency.
Property Brochures
At Juno, we have worked with a number of clients specialising in the real estate industry. From printed brochures and stationary to developing their websites and creating digital assets, we’ve got experience establishing a variety of collateral for real estate agencies looking to differentiate themselves in a heavily competitive market.
We’re ready to help take your business to new heights. Whether you need an entire brand overhaul, or if you just need some new property brochures or flyers, Juno’s got you covered. We will work with you every step of the way.
Get into contact with us today.
