The Project

Piñata Farms is a quality-driven, family owned, customer-focussed, innovative and proudly Australian company. The Juno team were tasked with the refresh of their visual identity.

From initial concept through to the final outcome, we worked on creating a fresh, lively brand that reflected what Piñata Farms is now, and into the future. Still aiming to respect the original logo, defining features that made it unique, such as the ‘i’, ‘a’ and ‘t’, were incorporated. Refinements were made to give the logo a smooth flowing feel – achieved by applying a curve to ‘farms’.

The refreshed brand rollout saw us take their newly established graphical elements (created by our talented team) onto a range of collateral – from packaging to stationery. Forming a new identity for the brand meant visual consistency, allowing the design to tell a story of the fresh and fun brand.