Social Media Strategy
A social media strategy is what will set your socials up for success. It is covers how you plan to utilise your social media and what you hope to achieve from this. By having a social media strategy you can easily observe what’s working and what’s not working, so you can adjust accordingly to ensure you’re getting the most out of your socials.
Juno will sit down with you and map out what your short- and long-term goals are for both the business and social media. This is so we can ensure your socials are going to support each of the goals you have. We will dive a little bit deeper with you to find out how you want your audience to feel and what you want them to do. Some of the elements your strategy will cover will be tone of voice, call to action, imagery, context/content, frequency, platform choices etc.