Just Launched: Piñata Farms

Piñata Farms

Piñata Farms is a quality-driven, family owned, customer-focussed, innovative and proudly Australian company.

Piñata Farms is now Australia’s leading fruit producer and largest pineapple producer – suppling fresh pineapples all year round. They are proud to be among Australia’s leading producers of summer and winter strawberries and specialty Honey Gold mangoes.

With some 1,010 hectares under cultivation around Australia producing three fruit crops, you’ll find ­­Piñata Farms fruit in-store every day of the year.

The process

From initial concept through to the final outcome, we worked on creating a fresh, lively brand that reflected what Piñata Farms is now, and into the future. While still respecting the original logo, defining features that made it unique, such as the ‘i’, ‘a’ and ‘t’, were incorporated. Refinements were made to give the logo a smooth flowing feel – achieved by applying a curve to ‘farms’.

The outcome

The brand logo uses a custom hand drawn typeface paired with a contemporary sans-serif, and bright colour palette, encompassing the fresh and fun attitude of Piñata Farms.

Individual secondary logos were also developed for each fruit.

Collateral

The hand drawn illustrative elements are used throughout the collateral, giving life and vitality to the brand. The colours and shapes are symbolic of the fruits farmed by Piñata – pineapples, mangos, strawberries and raspberries.

Finally showing a branding project to the world is always exciting and inspires us to get started on our next design project. If you’ve been thinking about giving your brand a facelift, give us a call today!

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