Bamboo Behinds aims to take away some of the negative impact’s nappies have to the environment.
The Bamboo Behinds nappies are made from bamboo and are partially biodegradable. The packaging is 100% plastic free, and the shipping packaging is 100% compostable – they are a fantastic alternative to your average nappy brand.
For the branding we explored a clean and fresh direction, yet it also has a little playfulness to it. We wanted in incorporate a minimal animal silhouette that would connect to the base colour band. When the size of the product changes the colour and the animal would change along with it giving each bag its own individuality. With the animal and the clouds, we wanted these to feel organic, as if someone had cut them out and stamped them onto the packaging.