Every business owner wants their service or product to be the ‘better choice’ when they’re compared to their competitors. To do so, people need to trust that your product or service will get the job done.
Brand consistency is your first step into achieving this.
What is brand consistency? To put it simply it is how well your companies message, personality, values and identity aligns with each other. By ensuring your business has consistent branding across all social platforms, websites, collateral and advertisements you will achieve brand consistency.
You may be thinking how does this actually relate back to building trust with your customers and potential customers? It’s a form of marketing that’s hidden in plain sight.
To put it into perspective, say you are looking at buying a new phone, I’m sure your initial thought is to either buy a Samsung or Apple phone. This is because they’re well known, there’s no questions around whether they’re reliable and even if you’ve never owned an Apple or Samsung product you can trust that they will work.
This is because brands such as Apple have marketed extremely well, they give off the same vibe across all their products, socials, website and advertisements. Making them well known and trustworthy.
By maintaining a consistent and professional brand image across every. single. thing. you can encourage your potential customers to consider and even buy your product or service.
Top tips to creating brand consistency
You need to understand your brand inside and out. Start by asking yourself:
- What message do I want to communicate to my audience?
- What is my brand identity?
- What are my brands core values?
- What feelings do I want my brand to evoke?
- What tone and personality do I want my brand to convey?
From this you should develop a brand guideline and a style guide.
A brand guideline covers an extensive amount of elements that are directly to do with your brand and brand application. It helps you and other individuals that might be creating content for your brand ensure that all aspects remain consistent.
Some of the elements include:
- Introduction of company – brand rationale etc.
- Basic elements – colours, fonts, photography etc.
- Collateral – letterhead, business cards, envelopes, email signature, advertising, work wear, packaging etc.
A style guide focuses more on the design elements of the brand – although some contents should overlap with a brand guideline.
- logo usage
- Colour palette
- Patterns, textures, icon
If this all seems a bit too overwhelming or you would like some guidance on how to get started – Juno is here to help!
Give us a call on (07) 3186 0566 and we’ll talk you through the process.
If you have any other creative design projects, we can help!